Retail Power Plays: From Trading to Brand Leadership
Andrew Wileman and
Michael Jary
in Palgrave Macmillan Books from Palgrave Macmillan
Date: 1997
ISBN: 978-1-349-14378-8
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Chapters in this book:
- Introduction: From Trading to Brand Leadership
- Andrew Wileman and Michael Jary
- The Growth of Retail Power and the Brand-building Challenge
- Andrew Wileman and Michael Jary
- Are Retail Brands Different from Producer Brands?
- Andrew Wileman and Michael Jary
- Repertoire Retailing: Fashion and Home Lifestyle
- Andrew Wileman and Michael Jary
- Proximity Retailing
- Andrew Wileman and Michael Jary
- Category Killers
- Andrew Wileman and Michael Jary
- Grocery Retailing
- Andrew Wileman and Michael Jary
- Managing Multiplicity: The Detail in Retail
- Andrew Wileman and Michael Jary
- Organising for Retail Brand Management
- Andrew Wileman and Michael Jary
- Investing in Store Brands
- Andrew Wileman and Michael Jary
- Investing in the Brand-Customer Relationship
- Andrew Wileman and Michael Jary
- Investing in Brand Integrity
- Andrew Wileman and Michael Jary
- The Financial Services Supermarket
- Andrew Wileman and Michael Jary
- The Producer Perspective: Partnerships and Paranoia
- Andrew Wileman and Michael Jary
- Retailing Without Frontiers
- Andrew Wileman and Michael Jary
- Multi-business Retailing: Sum and Parts
- Andrew Wileman and Michael Jary
- Home Shopping: From Mail Order to the Virtual Mall
- Andrew Wileman and Michael Jary
- Summary and Conclusion
- Andrew Wileman and Michael Jary
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palbok:978-1-349-14378-8
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DOI: 10.1007/978-1-349-14378-8
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