Home Shopping: From Mail Order to the Virtual Mall

Andrew Wileman and Michael Jary

Chapter 16 in Retail Power Plays: From Trading to Brand Leadership, 1997, pp 240-250 from Palgrave Macmillan

Abstract: Abstract The growth of interactive home shopping, or ‘IAHS’, will be one of the biggest developments in retailing as we move into the twenty-first century. IAHS will not explode overnight, and will not become the dominant form of retailing for the foreseeable future. Its impact will be limited to certain sectors of product and service retailing. However, it is a threat to traditional, store-based retailing, and it does give retail brand-building an extra impetus and urgency.

Keywords: Producer Brand; Store Brand; Mail Order; Grocery Retailer; Home Shopping (search for similar items in EconPapers)
Date: 1997
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-349-14378-8_17

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DOI: 10.1007/978-1-349-14378-8_17

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