Summary and Conclusion

Andrew Wileman and Michael Jary

A chapter in Retail Power Plays: From Trading to Brand Leadership, 1997, pp 255-269 from Palgrave Macmillan

Abstract: Abstract Retailing has become large-scale, concentrated, centralised and sophisticated. Retailers are well down the track of seizing value-chain power. The next major challenge and opportu- nity for retailers is the development of strong retail brands, that generate long-run consumer preference and loyalty and create sustainable differentiation between direct retail com- petitors.

Keywords: Producer Brand; Private Label; Retail Sector; Store Brand; Brand Management (search for similar items in EconPapers)
Date: 1997
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-349-14378-8_18

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DOI: 10.1007/978-1-349-14378-8_18

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