Repertoire Retailing: Fashion and Home Lifestyle

Andrew Wileman and Michael Jary

Chapter 3 in Retail Power Plays: From Trading to Brand Leadership, 1997, pp 57-70 from Palgrave Macmillan

Abstract: Abstract Fashion retail brands often look very like producer brands. They can actively use most elements of both segmentation and differentiation in their brand strategies.

Keywords: Department Store; Producer Brand; Brand Position; Private Label; Store Brand (search for similar items in EconPapers)
Date: 1997
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-349-14378-8_4

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DOI: 10.1007/978-1-349-14378-8_4

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