Category Killers

Andrew Wileman and Michael Jary

Chapter 5 in Retail Power Plays: From Trading to Brand Leadership, 1997, pp 78-89 from Palgrave Macmillan

Abstract: Abstract At first glance, category killers would seem to be the antithesis of retail brand-building: warehouse sheds selling on price, range breadth and volume economics. However, as category killer markets mature and look-alike sheds face each other across the same retail parks, brand differentiation and brand-building will become a top management priority.

Keywords: Baby Food; Consumer Perception; Private Label; Retail Sector; Store Brand (search for similar items in EconPapers)
Date: 1997
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-349-14378-8_6

Ordering information: This item can be ordered from
http://www.palgrave.com/9781349143788

DOI: 10.1007/978-1-349-14378-8_6

Access Statistics for this chapter

More chapters in Palgrave Macmillan Books from Palgrave Macmillan
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().