Organising a Product Recall

Colin Doeg

Chapter 11 in Communicating Out of a Crisis, 1998, pp 132-137 from Palgrave Macmillan

Abstract: Abstract The unthinkable has happened. The crisis management team is assembling in the board room, which is rapidly being converted into an operations centre. Telephones are being plugged into special sockets. TV sets, video recorders and radios are being wheeled in.

Keywords: Crisis Management; Marketing Director; Product Recall; Central Warehouse; Consumer Relation (search for similar items in EconPapers)
Date: 1998
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-349-14665-9_11

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DOI: 10.1007/978-1-349-14665-9_11

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