Have Allies Write the Lateral Project

Olivier d’Herbemont and Bruno César

Chapter 12 in Managing Sensitive Projects, 1998, pp 135-137 from Palgrave Macmillan

Abstract: Abstract The best lateral projects are those devised by allies. Allies are in the best position to convince their peers.

Keywords: Cognitive Dissonance; Lateral Project; Source Effect; Strong Source; Union Representative (search for similar items in EconPapers)
Date: 1998
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-349-14842-4_12

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DOI: 10.1007/978-1-349-14842-4_12

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