Conclusion: Six Keys to Success

Olivier d’Herbemont and Bruno César

A chapter in Managing Sensitive Projects, 1998, pp 211-214 from Palgrave Macmillan

Abstract: Abstract The objective of the strategy of the lateral project is to mobilise players to act on behalf of the project. This might seem like manipulation — an attempt to make people do something they do not want to do. This is not so. When dealing with complex and sensitive projects, among the first casualties are the facts. It is important that people have access to facts and the various interpretations — for and against. In a world where inertia tends to rule and sensitive projects are bypassed because they do not seem to be worth the effort, the Lateral Approach is simply a tool which allows the promoters of a project the best chance to make their voices heard. And rather than manipulation, it allows people a real say in how the project can be adapted to meet their needs rather than only the needs of the promoter.

Keywords: Action Speech; Baby Boom; Lateral Project; Rational Argument; Moral Choice (search for similar items in EconPapers)
Date: 1998
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-349-14842-4_23

Ordering information: This item can be ordered from
http://www.palgrave.com/9781349148424

DOI: 10.1007/978-1-349-14842-4_23

Access Statistics for this chapter

More chapters in Palgrave Macmillan Books from Palgrave Macmillan
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().