Distribution Policy

Merlin Stone

Chapter 12 in Marketing and Economics, 1980, pp 144-157 from Palgrave Macmillan

Abstract: Abstract The use of third parties to convey or sell a firm’s output to the final customer complicates the relationship between the firm and its markets. The distribution system that a firm uses affects the price that it can get, the quantity it can sell, the kinds of products it can sell, the promotional methods it needs to use, the kind and amount of information it can transmit to and receive from its customers, and so on. In short, the distribution system affects every aspect of marketing.

Keywords: Distribution System; Product Variety; Marketing Management; Distribution Service; Channel Member (search for similar items in EconPapers)
Date: 1980
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DOI: 10.1007/978-1-349-16426-4_12

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