Marketing and Economics

Merlin Stone

in Palgrave Macmillan Books from Palgrave Macmillan

Date: 1980
ISBN: 978-1-349-16426-4
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Chapters in this book:

Ch 1 Marketing and Economics — the Connection

Merlin Stone

Ch 2 Aims, Goals and Strategies

Merlin Stone

Ch 3 Decision Analysis

Merlin Stone

Ch 4 The Economy

Merlin Stone

Ch 5 Product Demand

Merlin Stone

Ch 6 Cost Analysis

Merlin Stone

Ch 7 Quantitative Aspects

Merlin Stone

Ch 8 Product Policy

Merlin Stone

Ch 9 Market Choice

Merlin Stone

Ch 10 Pricing

Merlin Stone

Ch 11 Promotion

Merlin Stone

Ch 12 Distribution Policy

Merlin Stone

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DOI: 10.1007/978-1-349-16426-4

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