Cost Analysis

Merlin Stone

Chapter 6 in Marketing and Economics, 1980, pp 69-78 from Palgrave Macmillan

Abstract: Abstract For the marketing manager an important informational input into his decision making process is that concerning his firm’s efficiency in using resources, in particular what it costs his firm to produce particular products and market them in particular ways. It helps if marketing management is able to assess independently the cost information supplied by accountants as data on which to base those marketing decisions. Let us consider an example to show how understanding cost analysis can improve marketing performance.

Keywords: Marketing Management; Spare Capacity; Marketing Decision; Marketing Policy; Management Accounting System (search for similar items in EconPapers)
Date: 1980
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DOI: 10.1007/978-1-349-16426-4_6

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