Product Policy

Merlin Stone

Chapter 8 in Marketing and Economics, 1980, pp 89-108 from Palgrave Macmillan

Abstract: Abstract Product policy consists of a series of decisions taken on the basis of information derived from analysis of demand, costs and technical feasibility, taking into account business aims and strategy. Product line changes (except for minor line changes) normally have considerable strategic implications. They involve market, manufacturing and organisational commitment. We therefore need to consider both the strategic aspects of product policy and the more detailed aspects of individual product policy decisions.

Keywords: Product Strategy; Product Policy; Marketing Management; Product Concept; Technological Opportunity (search for similar items in EconPapers)
Date: 1980
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-349-16426-4_8

Ordering information: This item can be ordered from
http://www.palgrave.com/9781349164264

DOI: 10.1007/978-1-349-16426-4_8

Access Statistics for this chapter

More chapters in Palgrave Macmillan Books from Palgrave Macmillan
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().