Decision Analysis

Merlin Stone

Chapter 3 in Marketing and Economics, 1980, pp 23-33 from Palgrave Macmillan

Abstract: Abstract Decision analysis examines the way in which decisions are made according to certain criteria and using particular information. In this chapter, we shall not describe in detail the various decision techniques that are used or have their roots in economics. For this we refer the reader to any text on managerial economics.1 Rather, we concentrate on certain methodological issues involved in the analysis of marketing decisions.

Keywords: Decision Analysis; Marketing Manager; Decision Technique; Consumer Expenditure; Profitable Opportunity (search for similar items in EconPapers)
Date: 1980
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DOI: 10.1007/978-1-349-16426-4_3

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