Survey Research for Management Decision-making

Peter F. Hutton
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Peter F. Hutton: Market & Opinion Research International Ltd (MORI)

Chapter 1 in Survey Research for Managers, 1990, pp 1-21 from Palgrave Macmillan

Abstract: Abstract In the last decade, Britain’s annual inflation rate has risen to 18 per cent and fallen to under 3 per cent; the average world price of oil has fluctuated between $13 and $37 per barrel; technological change has revolutionised some industries and decimated others; interest rates have soared to unprecedented levels; the exchange rate of the pound against the US dollar has fluctuated between $1.04 and $2.45 and the annual growth rate of the gross national product (GNP) has ranged from −2.3 per cent to +3.5 per cent. Despite government efforts to discourage the trend, taxes have generally risen as a proportion of national income during the decade.

Keywords: Market Research; Survey Research; Opinion Leader; Research Agency; Gross National Product (search for similar items in EconPapers)
Date: 1990
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-349-20698-8_1

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DOI: 10.1007/978-1-349-20698-8_1

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