Survey Research for Managers

Peter F. Hutton
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Peter F. Hutton: Market & Opinion Research International Ltd (MORI)

in Palgrave Macmillan Books from Palgrave Macmillan

Date: 1990
Edition: Second Edition
ISBN: 978-1-349-20698-8
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Chapters in this book:

Ch 1 Survey Research for Management Decision-making

Peter F. Hutton

Ch 2 The Consumer

Peter F. Hutton

Ch 3 The Industrial Customer

Peter F. Hutton

Ch 4 Corporate Image

Peter F. Hutton

Ch 5 Employees

Peter F. Hutton

Ch 6 Financial Markets

Peter F. Hutton

Ch 7 The Small Shareholder

Peter F. Hutton

Ch 8 The City

Peter F. Hutton

Ch 9 Government

Peter F. Hutton

Ch 10 International Research

Peter F. Hutton

Ch 11 Qualitative Research

Peter F. Hutton

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Persistent link: https://EconPapers.repec.org/RePEc:pal:palbok:978-1-349-20698-8

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DOI: 10.1007/978-1-349-20698-8

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