Employees

Peter F. Hutton
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Peter F. Hutton: Market & Opinion Research International Ltd (MORI)

Chapter 5 in Survey Research for Managers, 1990, pp 107-132 from Palgrave Macmillan

Abstract: Summary As companies grow, contract or reorganise to take account of changing markets and new technologies, launch new products or adopt new strategies or management philosophies, employees are expected to accommodate accordingly. However, such changes can bring with them stresses and strains in human terms which are not fully appreciated by senior management, but which manifest themselves in the attitudes and behaviour of employees. Attitude surveys help companies to keep in touch with the human state of their changing businesses and manage their employee relations more effectively. While some companies use surveys to help them to understand a particular problem better, or execute a particular strategy, others conduct regular ‘audits’ of employee opinion to ascertain areas of strength and weakness, progress and regression.

Keywords: Survey Research; Share Ownership; Employee Attitude; Head Office; Free Banking (search for similar items in EconPapers)
Date: 1990
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-349-20698-8_5

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DOI: 10.1007/978-1-349-20698-8_5

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