International Research

Peter F. Hutton
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Peter F. Hutton: Market & Opinion Research International Ltd (MORI)

Chapter 10 in Survey Research for Managers, 1990, pp 209-218 from Palgrave Macmillan

Abstract: Summary International, or ‘multi-country’ research has grown in importance over recent years. There are many pitfalls in conducting international research and it is as well to ensure that any research programmes take full account of local market differences. At the same time there are many advantages in collecting similar and comparable data across different markets which will require a centrally co-ordinated approach to research.

Keywords: International Research; Market Research; Industrial Good; Independent Agency; Data Tape (search for similar items in EconPapers)
Date: 1990
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-349-20698-8_10

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DOI: 10.1007/978-1-349-20698-8_10

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