The British Tourist Authority: John Wesley’s Britain

Les Lumsdon

Chapter 12 in Marketing for Tourism, 1992, pp 124-134 from Palgrave Macmillan

Abstract: Abstract (a) To understand the overseas marketing task of the British Tourist Authority (b) To practise putting together jointly financed deals (c) To assess ways of evaluating targeted promotional campaigns

Date: 1992
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DOI: 10.1007/978-1-349-21946-9_12

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