Marketing for Tourism

Les Lumsdon

in Palgrave Macmillan Books from Palgrave Macmillan

Date: 1992
ISBN: 978-1-349-21946-9
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Chapters in this book:

Ch 1 The Wales Tourist Board: Rural Tourism Initiative

Les Lumsdon

Ch 2 Co-op Travelcare: Retailing in the 1990s

Les Lumsdon

Ch 3 The Youth Hostels Association: Great Escapes

Les Lumsdon

Ch 4 Mersey Ferries: Ferry ’Cross the Mersey

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Ch 5 Marches Cycles: A Bicycle Company Made for Two

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Ch 6 Air Miles: The World’s Favourite Promotion

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Ch 7 Great British City Breaks: Marketing Consortium

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Ch 8 The English Riviera: Sun, Sea and Something Else

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Ch 9 Granada Studios Tours: You Won’t Believe it ’Till You See it!

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Ch 10 Trusthouse Forte: Business Guarantee

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Ch 11 The Peak District National Park: The Upper Derwent

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Ch 12 The British Tourist Authority: John Wesley’s Britain

Les Lumsdon

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DOI: 10.1007/978-1-349-21946-9

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