The Youth Hostels Association: Great Escapes

Les Lumsdon

Chapter 3 in Marketing for Tourism, 1992, pp 22-33 from Palgrave Macmillan

Abstract: Abstract (a) Understand the meaning of segmentation and target marketing (b) Introduce market analysis

Date: 1992
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DOI: 10.1007/978-1-349-21946-9_3

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