Air Miles: The World’s Favourite Promotion

Les Lumsdon

Chapter 6 in Marketing for Tourism, 1992, pp 55-62 from Palgrave Macmillan

Abstract: Abstract (a) To understand the communications mix (b) To introduce sales promotion as a strategic promotional tool (c) To evaluate the nature of short-term action plans

Date: 1992
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DOI: 10.1007/978-1-349-21946-9_6

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