Mersey Ferries: Ferry ’Cross the Mersey

Les Lumsdon

Chapter 4 in Marketing for Tourism, 1992, pp 34-45 from Palgrave Macmillan

Abstract: Abstract (a) To understand the process of product modification (b) To introduce the issue of product positioning in the market place (c) To introduce the management of change

Date: 1992
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DOI: 10.1007/978-1-349-21946-9_4

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