FAI SpA: The Challenges of Growth

Oliver L. Landreth

Chapter 3 in European Corporate Strategy, 1992, pp 43-53 from Palgrave Macmillan

Abstract: Abstract Chapter 2 aimed to show not only the strategy opted for by a major multinational to confront the decade ahead, but also to bring to light the various types of problems or conflicts that can surface in a cross-cultural merger. At the root of these problems lie the challenges inherent in the creation of a new corporate identity that must, by definition, encompass the ways of the old companies as well as the differences resulting from the respective cultural heritages. Yet not all companies in Europe are multinationals: most, in fact, are not.

Keywords: Corporate Identity; European Industry; Italian Market; Aggressive Marketing; Tight Space (search for similar items in EconPapers)
Date: 1992
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-349-22313-8_3

Ordering information: This item can be ordered from
http://www.palgrave.com/9781349223138

DOI: 10.1007/978-1-349-22313-8_3

Access Statistics for this chapter

More chapters in Palgrave Macmillan Books from Palgrave Macmillan
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().