European Corporate Strategy

Oliver L. Landreth

in Palgrave Macmillan Books from Palgrave Macmillan

Date: 1992
ISBN: 978-1-349-22313-8
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Chapters in this book:

Ch 1 The Challenges Ahead

Oliver L. Landreth

Ch 2 CMB Packaging: Dissecting a Transnational Merger

Oliver L. Landreth

Ch 3 FAI SpA: The Challenges of Growth

Oliver L. Landreth

Ch 4 The European Truck Manufacturing Industry: An Industry Overview

Oliver L. Landreth

Ch 5 Zust Ambrosetti, SpA: Adopting a European Perspective

Oliver L. Landreth

Ch 6 Banco Comercial Português: Putting Marketing at the Forefront

Oliver L. Landreth

Ch 7 Amsterdam Airport Schiphol: Creating a World Mainport

Oliver L. Landreth

Ch 8 SAS Scandinavian Airlines: Strategic Alliances in the Making

Oliver L. Landreth

Ch 9 Belfe Clothes: ‘L’Eleganza nello Sport’

Oliver L. Landreth

Ch 10 The Mexx Group: Textbook Innovation at Work

Oliver L. Landreth

Ch 11 Amorim Lage, S.A.: Pasta from Portugal?

Oliver L. Landreth

Ch 12 Concluding Remarks

Oliver L. Landreth

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DOI: 10.1007/978-1-349-22313-8

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