SAS Scandinavian Airlines: Strategic Alliances in the Making

Oliver L. Landreth

Chapter 8 in European Corporate Strategy, 1992, pp 120-140 from Palgrave Macmillan

Abstract: Abstract Among those in the travel industry, and more specifically air travel, the mere mention of SAS Scandinavian Airlines brings forth comments of envy and admiration as well as fear. Consistently rated as one of the world’s best airlines in terms of safety, punctuality and service, it has proved to be one of Europe’s most successful and competitively aggressive airlines, with a knack not only for survival but also for profitability in the face of hard times. This has been the case since 1981, when Jan Carlzon was named Chief Operating Officer of the Group (after entering in 1980 as Chief Executive Officer of SAS) and began the now-legendary turnaround of a company then in financial trouble.

Keywords: Chief Executive Officer; Business Traveller; American Airline; Chief Operating Officer; British Airway (search for similar items in EconPapers)
Date: 1992
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-349-22313-8_8

Ordering information: This item can be ordered from
http://www.palgrave.com/9781349223138

DOI: 10.1007/978-1-349-22313-8_8

Access Statistics for this chapter

More chapters in Palgrave Macmillan Books from Palgrave Macmillan
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().