Belfe Clothes: ‘L’Eleganza nello Sport’

Oliver L. Landreth

Chapter 9 in European Corporate Strategy, 1992, pp 143-151 from Palgrave Macmillan

Abstract: Abstract The European clothing industry comprises over 28 000 firms, 75 per cent of which employ fewer than a hundred people. Though not directly affected by the prospect of European unification scheduled for the end of 1992, it is a sector that stands to witness a great deal of internal upheaval, in the form of restructuring, as it struggles to remain competitive in an environment that is rapidly taking on the aspect of a global market. The restructuring is already visible as many medium-sized companies have gone out of business or merged or fallen prey to absorption by large multinationals, such as in the case of Dim, recently bought by the American company, Sara Lee.

Keywords: Active Sport; Brand Awareness; Organisation Chart; European Unification; Exist Product Line (search for similar items in EconPapers)
Date: 1992
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DOI: 10.1007/978-1-349-22313-8_9

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