Interpreting Customer Expectations

David Walters
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David Walters: European Business School

Chapter 11 in Retailing Management, 1994, pp 174-199 from Palgrave Macmillan

Abstract: Abstract In the previous chapter we discussed the issues concerned with deriving target customer group specifications and introduced the notion of shopping missions as a means of identifying the most frequent aspects of the target customers’ store selection and purchasing decisions.

Keywords: Conjoint Analysis; Utility Perception; Customer Expectation; Store Type; Store Environment (search for similar items in EconPapers)
Date: 1994
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-349-23488-2_11

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DOI: 10.1007/978-1-349-23488-2_11

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