Retailing Management

David Walters
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David Walters: European Business School

in Palgrave Macmillan Books from Palgrave Macmillan

Date: 1994
ISBN: 978-1-349-23488-2
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Chapters in this book:

Ch 1 Understanding How the Business Makes Decisions: Corporate Strategy, Critical Success Factors and Strategy Implementation

David Walters

Ch 2 Customer Expectations, Retail Response: the Components of Sales Volume

David Walters

Ch 3 Managing Gross Margins

David Walters

Ch 4 Managing Operating Margins

David Walters

Ch 5 Managing the Cash Generation Activity

David Walters

Ch 6 Strategic and Operating Economics of the Business

David Walters

Ch 7 The Retail Business as a Component in the Supply Chain

David Walters

Ch 8 The Retail Business as an International Business

David Walters

Ch 9 An Integrated Approach for Management Decision Making

David Walters

Ch 10 Deriving Target Customer Group Characteristics

David Walters

Ch 11 Interpreting Customer Expectations

David Walters

Ch 12 Allocating Resources to Meet Customer Expectations and Create Added Value for the Customer

David Walters

Ch 13 Customer and Corporate Productivity: Measuring Customer Satisfaction and Corporate Performance

David Walters

Ch 14 Key Decision Areas: Objectives, Strategy Options and the Role of Shopping Missions

David Walters

Ch 15 Managing the Implementation Process

David Walters

Ch 16 Implementing Retailing Management Decisions: Recent Examples

David Walters

Ch 17 Implementing Retailing Management Decisions: Fleetwood Ltd

David Walters

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DOI: 10.1007/978-1-349-23488-2

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