Key Decision Areas: Objectives, Strategy Options and the Role of Shopping Missions

David Walters
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David Walters: European Business School

Chapter 14 in Retailing Management, 1994, pp 249-270 from Palgrave Macmillan

Abstract: Abstract In this chapter we consider the interrelationships between corporate objectives, corporate strategy options and customer shopping missions. A company considering a change in its strategic direction usually does so because it is dissatisfied with the growth potential offered by its current activities. However, the expansion of the 1980s and the contraction of the early 1990s suggests that a thorough evaluation of alternatives prior to implementing them may prevent subsequent poor performances.

Keywords: Customer Satisfaction; Customer Service; Convenience Store; Margin Performance; Customer Expectation (search for similar items in EconPapers)
Date: 1994
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-349-23488-2_14

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DOI: 10.1007/978-1-349-23488-2_14

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