The Retail Business as a Component in the Supply Chain

David Walters
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David Walters: European Business School

Chapter 7 in Retailing Management, 1994, pp 94-106 from Palgrave Macmillan

Abstract: Abstract Retailing has experienced a great many changes in recent years and to ensure that individual companies have been able to maintain their profitability numerous ways have been sought by which customer satisfaction may be met but at the same time costs contained. The notable characteristics of customer satisfaction have been the expectations for choice, availability, quality, exclusivity (these being merchandise issues); instore services and service facilities, and store interiors in which they feel comfortable (as opposed to ‘crowded’) and which have a logic in their design and layout.

Keywords: Supply Chain; Customer Satisfaction; Supply Chain Management; Safety Stock; Order Picking (search for similar items in EconPapers)
Date: 1994
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DOI: 10.1007/978-1-349-23488-2_7

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