Managing Gross Margins

David Walters
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David Walters: European Business School

Chapter 3 in Retailing Management, 1994, pp 42-54 from Palgrave Macmillan

Abstract: Abstract It is essential that if the retail business is to be successful then gross margin management is one key to the success. We have established (in Chapter 1) the importance of gross margins and in this chapter expand the discussion by considering some of the important facets of gross margin management.

Keywords: Supply Chain; Supply Chain Management; Strategic Direction; Distribution Service; Working Capital (search for similar items in EconPapers)
Date: 1994
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-349-23488-2_3

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DOI: 10.1007/978-1-349-23488-2_3

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