The Retail Business as an International Business

David Walters
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David Walters: European Business School

Chapter 8 in Retailing Management, 1994, pp 107-124 from Palgrave Macmillan

Abstract: Abstract Attempts by retailers to expand into overseas activities have been met with mixed success. The excursions of the 1970s and early 1980s were, by and large, not very successful. A changing economic geography has regenerated the interest. The single market and its changing economic and financial infrastructure, the North American Trade Movements with similar, if not as all embracing, movements, the Pacific Rim and of course the attempts by the COMECON block to replace their old philosophies with capitalism and entrepreneurship, all have prompted many retailers to consider overseas expansion.

Keywords: International Business; Joint Venture; Strategic Alliance; Business Risk; Overseas Market (search for similar items in EconPapers)
Date: 1994
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-349-23488-2_8

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DOI: 10.1007/978-1-349-23488-2_8

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