Customer Expectations, Retail Response: the Components of Sales Volume

David Walters
Additional contact information
David Walters: European Business School

Chapter 2 in Retailing Management, 1994, pp 32-41 from Palgrave Macmillan

Abstract: Abstract Without sales there is no business. This is the first and most obvious reason for the emphasis on sales generation in a retail business. There are other reasons. A minimum volume of sales is necessary if an optimal utilisation of fixed assets is to be realised. If the sales fail to materialise, it is likely that diseconomies will occur which will result in a decrease in the operating margins of the business. Both economies and diseconomies of scale are discussed in Chapter 6.

Keywords: Customer Base; Customer Expectation; Customer Perception; Retail Business; Sales Generation (search for similar items in EconPapers)
Date: 1994
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-349-23488-2_2

Ordering information: This item can be ordered from
http://www.palgrave.com/9781349234882

DOI: 10.1007/978-1-349-23488-2_2

Access Statistics for this chapter

More chapters in Palgrave Macmillan Books from Palgrave Macmillan
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().