Managing the Implementation Process

David Walters
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David Walters: European Business School

Chapter 15 in Retailing Management, 1994, pp 271-303 from Palgrave Macmillan

Abstract: Abstract Essentially management is concerned with two basic decision types: strategic decisions concern the long term application of resources and will involve further decisions concerning the raising of funds, while the short term is concerned with operational decisions and these typically concern the adjustment or redeployment of in-use resources. This chapter considers the issues and activities involved in the implementation process. Of particular interest is the use of shopping missions and customer purchasing behaviour for developing a focus for the implementation activity.

Keywords: Customer Service; Operational Decision; Critical Success Factor; Customer Expectation; Store Environment (search for similar items in EconPapers)
Date: 1994
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-349-23488-2_15

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DOI: 10.1007/978-1-349-23488-2_15

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