Individualism and Interdependence in the Technological Development of MNEs: The Strategic Positioning of R&D in Overseas Subsidiaries

Marina Papanastassiou and Robert Pearce

Chapter 3 in Multinational Corporate Evolution and Subsidiary Development, 1998, pp 50-75 from Palgrave Macmillan

Abstract: Abstract The growth of decentralised R&D in MNEs is central to the ways these companies approach the new competitive pressures of the global economy of the late twentieth century.(For recent evidence and analysis of R&D in MNEs see Dunning (1994), Dunning and Narula (1995), Fors (1996), Hakanson and Nobel (1993a, 1993b), Howells and Wood (1993), Papanastassiou (1995), Pearce (1989), Pearce and Singh (1992a, 1992b), Taggart (1993).) As these companies seek to define positions for technology in the generation of sustained competitiveness, roles for overseas R&D laboratories can emerge at three distinct levels. In the short term, the pressures of global competition mean that MNEs need to produce their well-established products as effectively as possible. Laboratories operating within the subsidiaries that produce such products may support their operations by assisting in the adaptation of the manufacturing process to host-country conditions and of the products to local tastes. However, to carry competitiveness into the medium term, MNEs need to substantially upgrade their product range, introducing new generations that embody new concepts that extend the industry’s scope.

Keywords: Product Development; Multinational Enterprise; Established Product; Technological Trajectory; Subsidiary Role (search for similar items in EconPapers)
Date: 1998
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DOI: 10.1007/978-1-349-26467-4_3

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