Introducing New Financial Products and Services

Joseph A. DiVanna

Chapter Chapter 25 in Redefining Financial Services, 2002, pp 199-210 from Palgrave Macmillan

Abstract: Abstract Revolutions, by their nature, create new and unanticipated opportunities, challenges and risks for those caught up in them. We all find ourselves in the midst of a technological revolution propelled by digital processing. All around us, in ways and forms we cannot fully appreciate, new digitally-based economic arrangements are changing how people work together and alone, communicate and relate, consume and relax. These changes have been rapid and widespread, and often do not fit the established categories for understanding economic developments. As a result, early efforts to take the measure of these changes have often seemed to be inventories of what is not yet known.1

Keywords: Financial Service; Product Category; Customer Behaviour; Customer Experience; Product Offering (search for similar items in EconPapers)
Date: 2002
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-4039-0721-9_26

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DOI: 10.1057/9781403907219_26

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