Searching for Seeds and Complexes of Needs

Chris Harris

Chapter Chapter 19 in Hyperinnovation, 2002, pp 249-257 from Palgrave Macmillan

Abstract: Abstract Why oh why, do we try to tap new ideas by holding meetings in a sterile office, or worse, go bankdraft in hand to yet another 10 per cent royalty consultant, when there is a rich source of original ideas out there? It is beyond me. When I come back with colleagues from an exhibition or a trip to some unusual company, city and especially country, our heads are brimming with seeds for new and exciting markets. The message here: sit at your desk and that will be the scope of your view; explore the commercial jungle and a portal for innovation will open.

Keywords: Night Club; Young College Student; Luxury Hotel; Commercial Customer; Public Address System (search for similar items in EconPapers)
Date: 2002
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-4039-0735-6_19

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DOI: 10.1057/9781403907356_19

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