Translating Raw Customer Demands

Chris Harris

Chapter Chapter 21 in Hyperinnovation, 2002, pp 266-268 from Palgrave Macmillan

Abstract: Abstract It is quite possible to translate raw customer demandplex into meaningful product/service/process characteristics, through the use of technical design targets. Three related charts assist this activity. Each chart is a development from the previous chart. The charts are not only a way of objectively stating what is important to the customer, they are also a team-building tool, requiring cross-discipline input from the whole team.

Keywords: Passenger Seat; Meaningful Description; Commercial Airliner; Sixth Sense; Deep Culture (search for similar items in EconPapers)
Date: 2002
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-4039-0735-6_21

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DOI: 10.1057/9781403907356_21

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