Focus on What is Important

Chris Harris

Chapter Chapter 23 in Hyperinnovation, 2002, pp 274-278 from Palgrave Macmillan

Abstract: Abstract One critical double point issues for all innovation, is to: 1. Select the most important customers at each point in the web (see Chapter 21) for analysis. 2. Focus on what these customers perceive (whether articulated or not) as their most important demands.

Keywords: Purchase Decision; Important Demand; Customer Expectation; Boston Consult Group; Important Customer (search for similar items in EconPapers)
Date: 2002
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-4039-0735-6_23

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DOI: 10.1057/9781403907356_23

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