Information is Power

Michael Backman and Charlotte Butler

Chapter Strategy 1 in BIG in Asia, 2003, pp 1-13 from Palgrave Macmillan

Abstract: Abstract Information is power — it reduces risk. Most Western managers know this, and can quote Sun Tzu’s maxim about the need to ‘know your enemy’ by heart. Yet many investors and multinationals entering the Asian business arena economise on this most essential of business inputs, and sow the seeds of failure from the start. Dazzled by the market statistics — a billion consumers in China, two hundred million in Indonesia — too often they have walked blindly into a joint venture or strategic alliance with only a minimum knowledge of the prevailing operating and cultural norms, handicapping themselves from the start. Even companies with a long presence in the region, or who have moved in and out of Asia during recent decades, have failed to use the information available to them effectively, so have not always performed as well as they should have done.

Keywords: Foreign Direct Investment; Strategic Alliance; Political Risk; Import Tariff; Swot Analysis (search for similar items in EconPapers)
Date: 2003
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-4039-1448-4_1

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DOI: 10.1057/9781403914484_1

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