Tilt the Playing Field

Michael Backman and Charlotte Butler

Chapter Strategy 16 in BIG in Asia, 2003, pp 198-209 from Palgrave Macmillan

Abstract: Abstract Few Asian markets are level playing fields, and, if they were, few local companies would be able to compete successfully with competitors from outside. During the past 30 years, the ethnic Chinese conglomerates in Southeast Asia, the chaebol in South Korea, the state-owned enterprises in China and the keiretsu companies in Japan operated behind protective barriers which foreign firms found almost impossible to breach. Those hardy or foolhardy firms that did succeed in entering markets in the region then found themselves up against every kind of obstacle from government monopolies, preferential tariffs, provincial and local interests, bureaucracy, local rules and controls, not to mention barriers linked with differing ethical standards.

Keywords: Foreign Firm; Brand Extension; Much Favoured Nation; Preferential Tariff; Western Firm (search for similar items in EconPapers)
Date: 2003
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-4039-1448-4_16

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DOI: 10.1057/9781403914484_16

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