A good reputation is worth fighting for

Chris Genasi

Chapter Chapter 1 in Winning Reputations, 2002, pp 1-18 from Palgrave Macmillan

Abstract: Abstract While having a strong reputation is a choice, increasingly it is not an option if you want to stay ahead of your competitors. Just about every organization in the commercial, state and voluntary sectors has woken up to this need and as a result we are in the middle of a reputation revolution.

Keywords: Good Reputation; Business People; Brand Extension; Reputation Management; Global Medium (search for similar items in EconPapers)
Date: 2002
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-4039-3753-7_1

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DOI: 10.1057/9781403937537_1

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