Winning Reputations

Chris Genasi

in Palgrave Macmillan Books from Palgrave Macmillan

Date: 2002
ISBN: 978-1-4039-3753-7
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Chapters in this book:

Ch Chapter 1 A good reputation is worth fighting for

Chris Genasi

Ch Chapter 10 Winning reputation case studies: learning from the best

Chris Genasi

Ch Chapter 2 Mastering your reputation: the first small steps

Chris Genasi

Ch Chapter 3 Reputation as the new religion: the powers behind the movement

Chris Genasi

Ch Chapter 4 Your reputation architecture: a blueprint for a winning reputation

Chris Genasi

Ch Chapter 5 You are your PR: living out your reputation

Chris Genasi

Ch Chapter 6 Reputation as performance art

Chris Genasi

Ch Chapter 7 What the reputation consultants say … and don’t say

Chris Genasi

Ch Chapter 8 The new e-economy: what it means for those building a winning reputation

Chris Genasi

Ch Chapter 9 Spreading your gospel: how to turn your employees into your biggest fans

Chris Genasi

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DOI: 10.1057/9781403937537

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