Your reputation architecture: a blueprint for a winning reputation

Chris Genasi

Chapter Chapter 4 in Winning Reputations, 2002, pp 51-85 from Palgrave Macmillan

Abstract: Abstract In the last chapter we looked at why there is a greater need in today’s business environment to be more communicative to both the outside and inside worlds. This chapter will look at how to go about it.

Keywords: Audience Group; Target Audience; Corporate Reputation; Work Plan; Reputation Score (search for similar items in EconPapers)
Date: 2002
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-4039-3753-7_4

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DOI: 10.1057/9781403937537_4

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