The Problem with the Presence of Commercial Banks Abroad

Jörg Itschert and Rehan ul-Haq

Chapter 12 in International Banking Strategic Alliances, 2003, pp 109-112 from Palgrave Macmillan

Abstract: Abstract In order to visualize the process of planning new branch establishments and the strategies by which they are to be run, one must first differentiate between operative planning and strategic planning. Operative planning proceeds from the success potentials available and tries to anticipate short-and medium-term success by way of hard, quantitative facts in the form of costs, returns, business volumes and so on. Strategic planning, on the other hand, is intended to help develop principles with which new potentials are in future to be built up and safeguarded, thereby improving the bank’s prospects of gain on a lasting basis. The emphasis here is placed on qualitative measuring techniques such as opportunities, threats, dependencies, synergies and success potentials.

Date: 2003
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-4039-3762-9_12

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DOI: 10.1057/9781403937629_12

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