The Birth of the Shared Myth: The Possible Nucleus of a Shared Brand

Jörg Itschert and Rehan ul-Haq

Chapter 4 in International Banking Strategic Alliances, 2003, pp 27-35 from Palgrave Macmillan

Abstract: Abstract Myth is a message which — visual or verbal — it appears may be gathered from a certain historical event and tends to take on a life of its own.

Keywords: Supervisory Board; Brand Extension; Corporate Brand; Brand Management; Antitrust Authority (search for similar items in EconPapers)
Date: 2003
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-4039-3762-9_4

Ordering information: This item can be ordered from
http://www.palgrave.com/9781403937629

DOI: 10.1057/9781403937629_4

Access Statistics for this chapter

More chapters in Palgrave Macmillan Books from Palgrave Macmillan
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().