 Stage 4b: Exploring Further Success-Generating RoutinesVéronique Ambrosini Chapter 11 in Tacit and Ambiguous Resources as Sources of Competitive Advantage, 2003, pp 100-114 from Palgrave Macmillan Abstract: Abstract ‘Delta’ is the last case study reported on in this book. The top managers at Delta were conducting their annual strategy review and wanted help with exploring their success factors. It seemed that in some respects they were working their way through the available strategy tools. They had done a PEST analysis and a SWOT analysis, but after a meeting with a professor of strategy they realised they were not as aware of their sources of success as they had thought. I met the commercial development director a few days before the workshop in order to explain my research agenda and the process of causal mapping, as well as to learn something about Delta. Five people attended the subsequent workshop: the managing director, the director of delivery, the finance director, the training director and the commercial development director. In addition the business development director and the research and development director were present for parts of the process. Keywords: Success Factor; Training Director; Finance Director; Development Director; Causal Mapping (search for similar items in EconPapers) There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it. Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-4039-4808-3_11 Ordering information: This item can be ordered from Access Statistics for this chapter More chapters in Palgrave Macmillan Books from Palgrave Macmillan |
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