Marketing hubris and humility

Adrian Furnham

A chapter in Management and Myths, 2004, pp 102-103 from Palgrave Macmillan

Abstract: Abstract Human resources specialists are used to critical self-examination of their role, function and even existence. Derided as bureaucratic, unresponsive, self-important, ‘Human Remains’ they are practised at personnel apologetics: a defence of their importance in the organisation.

Keywords: Corporate Social Responsibility; Emotional Intelligence; Sensation Seeker; Human Remains; Grey Wolf (search for similar items in EconPapers)
Date: 2004
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-4039-9003-7_36

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DOI: 10.1057/9781403990037_36

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