What makes a good business conference?

Adrian Furnham

A chapter in Management and Myths, 2004, pp 154-156 from Palgrave Macmillan

Abstract: Abstract Business conferences are big money. Many can cost between £500 and £1000 a day per attendee. And a short day at that — of little more than four hours’ chalk and talk (10.00–16.30). Senior executives are bombarded by ‘invitations’ to attend ‘ vital, crucial, state-of-the-art thinking events that are breakthroughs in achieving world class’ … blah, blah, blah. Enough people attend these events to maintain a small industry that booms in the good times. Famous speakers can command easily £10,000 for a ‘turn’ and hundreds can be guaranteed to pitch up to hear and see their favourite guru/media person in the flesh.

Keywords: Senior Executive; Network Opportunity; Conference Organiser; Small Industry; Lasting Impression (search for similar items in EconPapers)
Date: 2004
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-4039-9003-7_56

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DOI: 10.1057/9781403990037_56

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