No More Credit: Languedoc Wines Facing Their Reputation (1850s–1970)

Stephane Bras ()
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Stephane Bras: Université Clermont-Auvergne—CHEC

A chapter in A History of Wine in Europe, 19th to 20th Centuries, Volume II, 2019, pp 93-116 from Palgrave Macmillan

Abstract: Abstract In the 1850s, the vineyard from the Languedoc became the most important provider of wines for the national market. This new economic trend was mainly due to the revolution in transports (train) and more specifically the use of new plants, highly productive. The epidemics that struck the sector (oïdium, phylloxera and mildiou) from the 1850s to the 1890s did not alter this position on the market; on the contrary: the new plants were more resistant and even more productive. The Languedoc became then the place of production of poor to medium quality wines, intended for popular consumption and for blending, enhancing in alcohol and colour other wines. On an ultra-competitive market and with tremendous consequences up to the 1970s, this resulted in a loss of reputation, a deterioration of the credit and a blurred identity for the wines from Midi and their actors.

Keywords: Languedoc; Wine; Reputation; Merchants; Producers; Market (search for similar items in EconPapers)
Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palscp:978-3-030-27794-9_5

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DOI: 10.1007/978-3-030-27794-9_5

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